If you have decided to get custom-branded jackets for your company, you have a lot of decisions ahead of you. The right style reflects your industry’s image while also reinforcing your brand identity. Company logo jackets need to be high-quality, functional, and practical so they are used often. The right jackets can easily become walking billboards for your brand every time they are worn.
Evaluating Your Industry’s Functional Requirements
Before you create a bulk logo jacket order, think through the functional requirements your industry has for outerwear. Here are key factors to consider as you make decisions.
- Core Needs
What kind of industry do you work in? Jackets for corporate environments vary greatly from those required by construction workers. Think about the general use your company has for the jacket.
- Functional Needs
What kind of weather protection do you need the jacket to have? How comfortable and fitted do you want it to be? Do you need any extra pockets? How durable should the material be? These functional needs are huge determining factors.
- Brand Identity
Jacket styles send huge messages about your brand. Rugged jackets aren’t right for a tech company, just like a sleek jacket doesn’t work for outdoor jobs. Above all else, the piece needs to be comfortable and wearable, or those who receive one won’t use the item. The logo needs to be easy to see but integrated into the jacket’s design.
Matching Jacket Styles to Industry-Specific Use Cases
An entire piece about what your puffer jacket says about you can be found in the New York Times. Without using words, the jacket itself can convey a message about style and personality. Your promotional jackets shouldn’t reflect poorly on your company. A few broad examples are as follows:
- Corporate
Jackets in the corporate world should give a professional look and have a practical appeal. Consider softshell, bombers, or even blazers for customization.
- Healthcare
When reacting to emergencies or commuting between locations, healthcare personnel may spend time outside. They require insulated and waterproof jackets. For better visibility, the outerwear should also be bright.
- Office
Office workers appreciate flannel jackets or casual denim that they can wear layered up in the office when the HVAC unit brings a chill to their desk.
- Construction
Those building things outside need heavy-duty jackets with warm lining and waterproofing.
Selecting Materials That Support Brand Identity and Performance
Each material performs differently, but also makes a statement about your brand. Here are options:
- Wool
- Down
- Cotton
- Polyester
- Fleece
- Nylon
- Softshell
Image: Unsplash
Balancing Style with Practical Branding Visibility
Styles come and go, but according to The Washington Post, more consumers want classic options that are built to last so they don’t have to be replaced every year, or even every decade.
Quality is important to how wearers will perceive your brand, but you also have to think about making your logo visible. Many brands place a logo on the lapel of the jacket. Another option is to place something larger on the back of the item. Balance the practicality of the outerwear with the brand’s logo to create the right fit.
Sizing, Fit, and Comfort for Diverse Teams
Not every industry has only one type of job within its company. You might need logo jackets that fit many different team members. How do you address those needs?
You could always get a variety of jacket styles with similar designs to fit different teams. Another idea is to examine all of the needs and choose the jacket that fits as many of those needs as possible.
Image: Unsplash
Budget Planning and Long-Term Value Assessment
Jackets cost more than other promotional options, and you may need to budget them into your plans. Use these tips to gather the funds.
- Tip 1: Assess What You Need
You may want certain upgrades and styles for your company, but what do you need? Address the needs first, and if there are additional funds, add a few wants.
- Tip 2: Utilize Special Funds
Instead of dipping into the everyday budget, spend specialized funds on jackets. Consider promotional or marketing funds instead of using funds you need to pay vendors.
- Tip 3: Save Longer for Quality
Even if you have enough for cheap jackets now, save longer to get quality items that will last longer and speak highly of your brand.
With a straightforward cost analysis, you can ascertain the worth of your coats. Think of how much each piece will cost and how often people will probably wear it. You can use the cost per wear to determine whether the outerwear is worth the money.
Implementation and Rollout Best Practices
As you receive the jacket shipments, pass them out to employees who have been with the company the longest and filter them down from there. Those who are already loyal to the company will likely wear the item more often.
In conclusion
As you think about promotional jackets, Save Your Ink is here to help. Remember your industry, quality levels, and the budget you have for the project. Logo placement and jacket style are of utmost importance. Those who work in construction won’t want the same jacket as office workers. Choose jackets that reflect well on your brand and watch them become walking billboards for your company.
